Friday 30 January 2015



AdTech Ad

BJP's new anti-AAP newspaper ad on Friday shows a caricature of Arvind Kejriwal taking a vow on the heads of two children, as a woman with a Congress cap watches coyly. In the background is a caricature of Anna Hazare, put inside a frame and draped with a garland (as done to pay respects to the departed).
The ad comes with this scathing line (translated from Hindi): "For the sake of power, I will take a false vow of my children and day and night I will beat the drums of honesty."
 
 
The ad then goes on to explain the context based on what Kerjiwal supposedly said in 2013 and asks voters to beware of "cheats" and vote for the BJP instead.

The AAP is naturally furious at the crass ad, with Kerjiwal even saying that the BJP "has killed Anna in its ad today".
"Nathuram Godse killed Gandhiji on this day in 1948. BJP has killed Anna in its ad today. Shudn't BJP apologise? To all AAP volunteers n supporters. Evil forces will try to divert ur attention. But pl stay focussed on positive agenda for Delhi," the AAP leader and party's CM candidate said on Twitter.
"AAP is forming govt in delhi. Get ready to serve Delhi and to make it safe for women. I will always pray for well being and good health of Annaji. As we remember Gandhi ji on the day of his martyrdom, we must reaffirm our pledge to his beliefs, his idea of a diverse and harmonious India," he tweeted.
Earlier, the BJP had targeted the AAP for labeling its chief ministerial candidate Kiran Bedi as an "opportunist" and projecting Kejriwal as "honest" in its poll ads.

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